Bloom self-confidence, go far

After more than 30 years of singing all the way, the tire industry finally fell to the bottom in 2017 and withstood a major reshuffle of life and death. Because of the extensive and barbaric high-speed growth, the tire industry has intensified the era of "doing death". Everything is living for itself, and I don't want everyone to live. As a result, no one has survived. Vicious killings, mass casualties. In 2017, with China's supply-side reform entering the deep water area, China's economy has shifted from high-speed growth to high-quality development, and the outdated development model has come to an end. If it is said that the times have changed, it is really a return to the essence of business!

Looking back on this year, many brother companies are on the verge of death and are struggling. The general trend of the entire industry is full of dangers. However, Haoyu Group's eight-year road to brand creation is in harmony with the main theme of the new era. Today, when the old and new kinetic energy are converted and the industry is transformed and upgraded, it has accumulated a lot and ushered in a wonderful youth era! If Haoyu is positioned with the annual keyword, "self-confidence" is more accurate. An extraordinary year, I deeply feel full of harvest!

Cultural self-confidence:

Since the establishment of the factory for more than eight years, Haoyu has always regarded corporate culture as the soul of corporate development and the power to unite the enterprise, creating a workforce with dreams, ethics, responsibility and coordination, and realizing the same desire from top to bottom, in step, cohesion. At the beginning of the establishment of the factory, it was the era of rapid development and rapid growth of the tire industry, but we did not follow the crowd, and we put forward the corporate business philosophy of "speaking integrity, making high-quality products, and creating brands" from a high-rise building, and adhered to the strategic positioning of differentiation. At the beginning of our business, we took Zhengxin tires as the standard, learned from foreign advanced experience, and formed a brand operation system centered on technology, market, procurement, management, service, and training. Instill the cultural atmosphere of "survive by quality and win the market by brand" in all employees, comprehensively improve employees' customer awareness, responsibility awareness, and quality awareness, and use different channels and forms to disseminate and promote the enterprise to upstream suppliers and downstream partners. Culture and development future, let the soul of corporate culture be implanted in people's hearts. " Build a stage, create a brand, and achieve a group of children ", with a distinct personality that reflects uniqueness. To create a development platform, everyone must have room for development, the company has its own core competitiveness, a group of people, a dream, work together, and you will definitely win! Looking back on the way back, the original intention will never change! After eight years of baptism, Haoyu has passed on to employees, to partners, to the government, and to the society. The impression is that it is a sentimental enterprise, a responsible enterprise, and a promising enterprise!

Brand self-confidence;

To be a brand is to plant an apple orchard. It takes years of hard work to enjoy the joy of fruitful fruit. Haoyu Company grew up in the Guangrao tire industry cluster, which was originally a concave land for the brand. If it wants to change the history and stand out, it faces many difficulties. However, the competition for low-end replication homogenization among industries is even more severe. A new enterprise, an unknown brand, does not have the historical accumulation and influence of other large enterprises in the market for decades, and it is difficult to layout the national market and gain customer recognition. Haoyu makes high-end products with after-sales service, breaking through the ceiling of Guangrao Tire Cluster buyout and after-sales service. At that time, it was necessary to provide dealers with the foreshadowing of warranty funds, and there was a great financial risk. However, in the face of heavy pressure, we did not hold back, but moved forward despite difficulties, climbed the peak and crossed the ravine, and seized the highest point of the industry. Huge investment was made in CCTV's high-end media prime-time publicity to build the credibility and influence of the company. Hire national first-class actors and cattle to endorse the image of the brand to enhance the memory and impact of the brand. Walk into CCTV's high-end media interviews to create a brand story with flesh, blood, spirit and soul. Edit the internal magazine of "Tire Begins with a Story" to give the company a legendary brand color and brand heritage. After eight years of baptism, whether it is Haoyu enterprise or brand development, it has been continuously extended and sublimated with the changes of the times. Haoyu brand has risen from its popularity and recognition in the early days of its establishment to today's reputation and loyalty. Whether it is Haoyu employees or partners across the country, it has changed from the original company proud of you to today's you proud of the company. Haoyu's position in the tire industry has changed from the original "dismissive" to today's "eager", and even become a "benchmark" for many peers to learn and follow.

Market confidence:

All operations of the enterprise revolve around the market, and all operations in the market are customer-centric. In the era of abundant materials and overcapacity, there is no shortage of products, brands, and customers in the market. What is lacking is good customers who are like-minded with the enterprise. In market operations, Haoyu insists on not OEM production and interfere with market order. Adhere to independent brand management to create a pure market environment for dealers. Adhere to business ethics and do not participate in the vicious competition of "price wars". Adhere to market norms to ensure that dealers have the voice over. Adhere to creating a market and create new demand with product upgrades. In the era of "demand escalation", Haoyu has transformed its partners from satisfaction with products to spiritual satisfaction. In the past, people moved with things, but now things follow people's hearts. Culture, innovation, experience and feelings have become the core content of our market operation. Invite dealers to lead end point merchants into the enterprise, visit the production line, experience Haoyu's culture, deepen partners' understanding of the enterprise and future development, and enhance the centripetal force, cohesion and combat effectiveness of enterprises and partners. Organize a dealer promotion meeting to publicize the company's culture and product advantages to customers, and stimulate the passion and vitality of partners. Build a facade image and vivid publicity for downstream partners to further enhance the sense of holiness and honor of end point partners. With the careful and intensive cultivation of the market over the past few years, not only the market is prosperous and stable, but also a win-win situation in cooperation has been achieved. Especially under the severe situation that the tire industry has entered a trough, Haoyu's dealers have risen from a simple cooperation level to a significant other in the cause.

Fourth, technical confidence:

Industrial products, quality is always king! As a highly homogeneous product, truck tires are consumables that belong to the standard parts of production materials, and their functionality and cost performance are very obvious. The key to the life of the brand lies in product quality, and the key to consumer recognition is also in product quality. Haoyu is refined, specialized and strong, and must achieve breakthroughs in technology. At the beginning of our business, we hired the most practical first-class technical team in China, with the aim of escorting the enterprise "to be a high-quality domestic product and create a national brand". In terms of technology research and development and product upgrades, we focus on finding breakthroughs in the field of mine tires and truck tires. Difficulties come first and then easy, and we try boldly. After several years of market testing, it finally stands out with its superior "wide tread, puncture resistance, and high bearing capacity". With the acceleration of the vacuum process, the company has entered the technology research and development of "vacuum loading" in terms of technological innovation capabilities, and has realized the technological upgrade of the product "low heat generation, high wear resistance, and strong bearing capacity" by using the application of new materials. Over the past few years, the technical department has applied for more than 40 national technology patents, and has successively reached a "technical research strategic alliance" with internationally renowned suppliers Becca Steel Wire and Black Cat Carbon Black to jointly realize the development and development of new materials, new formulas, and new scientific research fields. Sharing. "Showing the sword to international brands and winning glory for Chinese tires" has always been the ultimate goal pursued by the technical department. Today, Haoyu's product quality is not only favored by consumers, but more importantly, it no longer positions Guangrao tires in an alternative perspective, and even compares with international famous brands. The upstream material suppliers and equipment suppliers that Haoyu cooperates with are very proud of their long-term cooperation with Haoyu. The quality and brand effect of products have become an invisible honor for upstream suppliers and the first choice for customer witnesses. Because Haoyu has persevered and has the courage to take on the responsibility of being a brand, the positive energy that the company transmits to the upstream and downstream industry chains, and the win-win cooperation of the industry has entered a big realm, a big strategy, and a big pattern.

Management self-confidence:

Enterprise branding is strategic positioning, and enterprise management is tactical execution. For an enterprise, technology is the seed, and management is the soil. No matter how good the seeds are, they need to take root, germinate and bloom in fertile soil. Modern enterprises are basically young people in the 1980s and 1990s. They are no longer trying to satisfy food and clothing. They have their own personalities, their own dreams, and need to realize their life value on the stage. Haoyu's management activities over the past few years have revolved around the business philosophy of "talking about integrity, doing high-quality products, and creating brands", taking cultural training, quality training, and technical training as the first classrooms to enhance employees' customer awareness, quality awareness and brand awareness. Arouse the inner desire of employees, let employees take the initiative to pay attention to quality, and when employees turn quality work into an automatic and spontaneous behavior. A tire requires more than 100 processes, and each link is closely related to the quality of the product. Strengthen quality traceability management and be result-oriented to build our quality culture. This result is the result of the business. We must bring our good products to the market and bring people better enjoyment, rather than delivering poor quality products to confuse people. Timely delivery of products with good quality, low cost, good service and customer needs to customers is the soul and core of all our work.

It is through the persistent hard work and unremitting efforts of generations of Haoyu people that today's enterprises have entered the future. The eight-year road to brand creation has caught up with the era of China's new era calling for the return of entities. In the eight years of spring and autumn, we have accumulated and precipitated the precious wealth that belongs to our own entrepreneurship. In 2017, Haoyu's full sense of gain comes from the praise of customers across the country for the quality of our products, the confidence in enterprise cooperation, the care and love of employees for the enterprise from their hearts, and the praise and support of the enterprise from the upper and lower industrial partners. It comes from the care and attention of the local government to the enterprise, and it comes from the respect and admiration of the same industry for us. This year, Haoyu was awarded the title of "National Advanced Enterprise of Quality Credit" by the China Product Quality Inspection and Evaluation Center, and was designated as a national-level "High-tech Enterprise" by the State Technology Supervision Bureau.

Time has turned a new page, we no longer worship foreigners, down-to-earth quality, strong brand, adhere to self-confidence, and go far!

Promotion Department: Li Jingquan