Create difference in change - 2018 brand service landing in action documentary

Unforgettable in 2017, the tire industry has experienced a life-and-death test of major turning points, major reshuffles, and major upheavals. Everything is difficult to survive in unexpected variables, like walking on thin ice. The traditional development and business model, following the outdated map, must not find a new continent. As China enters a new era of material abundance, information explosion, and advanced technology, people's consumption upgrades and demand upgrades are increasing day by day. In 2018, Haoyu Group changed its way of thinking and took the lead in carrying out the "2018 brand service landing action on the road" activity. In line with the principle of "disseminating corporate culture, promoting product advantages, training marketing knowledge, helping to expand thinking, breaking through management bottlenecks, and realizing service upgrades", for customers to break through thinking, solve bottlenecks, eliminate doubts, and achieve gorgeous transformation. Just after the Spring Festival, Haoyu's sales, marketing, and services totaled 25 people went to all parts of the country, and a "Spring Tide and Spring Dream Action" blossomed all over the country.

Breakthrough in thinking - The big wave in the tire industry has led to turbulence in downstream dealers, especially the fluctuating prices. The corporate policy crisis and the price war caused by overcapacity have left many dealers confused and their thinking has entered a bottleneck. Enterprises need to help break through the ceiling and seek new opportunities in the change.

1. Actively hold regional spring exchange meetings: Many people do not understand the importance of exchange meetings. They always think that investment is more effective and less effective. In fact, its significance lies in business popularity. With popularity, you can have contacts, and with contacts, you can have financial pulse. In the past, when a meeting was held, everyone may come together for food and drink, but now people still drive or take a car to put down the business at hand for food and drink? The purpose of the end point store is to have zero-distance contact with the manufacturer's personnel, listen to the company's story and development strategy, especially in times of industry and market turmoil, and understand the company's culture and products, so that they will have more confidence and passion to follow the company. This meeting is equivalent to reassuring the partners and boosting the heart, which is related to the market performance of the entire year.

　　2. Group heating: When it comes to the price war in the tire industry, everyone suffers from it and is immersed in it. But in overcapacity, in order to live for yourself and not let others live, the result is a vicious killing situation in which everyone does not live. The price war is the most incompetent, most hurtful and self-harming performance. In China's new economic era, the business model has changed from the original scale and high speed to quality and efficiency. The days when enterprises rely on bank blood transfusions will never return. Cultivating the hematopoietic function of enterprises is the foundation of enterprises. The price war between enterprises will disappear., and among dealers, what is more needed is to hold a group for heating, based on obtaining suitable profits, to improve service capabilities and levels.

　　3. Integrity management: This topic is too simple, and they are all operating with integrity, but why do many dealers still fail to collect many foreign debts by the end of the year, and even the debtors do not answer the phone and cannot be found. Why is this? Ask yourself, is there a possibility of explosive profits? Is it possible to take products that do not have three guarantees as sales of three guarantees? Are inferior products sold? Is after-sales services unable to keep up... In this era of transparent and symmetrical information, mercenary attempts, cover up the truth, deceive users or deceive themselves in the end, so it is difficult to clear the arrears. Integrity management, always.

　　4. To do long-term products: it is to operate branded tires, rely on services to create user stickiness, and build user recognition and loyalty to you. Many new generations of tire distributors rent a store to do tire wholesale business, and they can get any brand. Just like selling cabbage, you can earn 5 yuan per piece, and the brand changes stubble after stubble like cutting leeks. Only considering the product and not working hard on the needs of users, such a business will quickly exit the market.

　　Breakthrough in service - With the improvement of people's living standards, the happiness index has risen more and more, from material satisfaction to spiritual enjoyment. In the past, people moved with things, but now things follow people's hearts, and the era of "demand upgrading" has long since surpassed the original product trading and entered a humanistic, emotional, and healthy spiritual world.

　　1. Sense of experience: To enhance the user's experience, it is necessary to manage the image of the product and the brand, create an end point vivid construction that matches the brand, and convey the impression of value for money to users. Just like men in life buying a suit of 3,000 yuan, they definitely choose to go to a shopping mall or specialty store instead of going to a farmer's market to buy it. Establish a good brand perception, including outdoor billboards, indoor product display and cleanliness, product posters and instructions, it is very important that the brand's story and product advantages are the key points to impress users. With the increasing satisfaction of people's clothing, food, housing and transportation, the new way of life moves towards the individual needs of culture, tourism, health and ecology, pursues high-quality life enjoyment, and provides major customers with travel opportunities, opportunities to fly, and learning to make friends in the operation. Opportunities to buy healthy and fashionable sports and fitness equipment are all based on the experience of operating users. The strength of the experience is the user's dependence on products or stores, which is directly proportional.

　　2. Security: When users buy tires, it is by no means a simple bargain. It is very important to buy a sense of security. How can we ensure the user's sense of security? It is necessary to make a fuss about service value-added, and provide users with free tire installation, inflation, tire repair, replacement, delivery, rescue and other service items, so that pre-sales guidance, in-sale maintenance, and after-sales claims must be in place in a timely manner. Establish user files, use WeChat to remind users of the timely inflation and wheel position replacement of products, and regularly recommend tire use and maintenance knowledge to users.

　　3. Sense of holiness: It is the feeling that users are respected. Tires are low-frequency consumer products, and dealers can deliver gifts to users by customizing gifts, such as water glasses, clothing, beverages, electrical appliances..., to give users a sense of surprise. Regularly organize symposiums for major customers, the purpose is to build a social platform and deepen mutual emotional exchanges. Major events and important festivals for major customers should be visited to reflect the important position of customers in your heart.

　　Management Breakthrough - Many dealers have been operating tires for many years and are still stagnant in traditional management. Changes in the times and the market have led to bottlenecks in the management of many dealers. Poor performance, reduced profits, increased risks, and employee turnover have become more and more serious. The reason for this evil result is that the boss's own thinking has not broken through, and he still thinks that the company is mine, and everyone still works for me, which is out of touch with the times. Today must be the era of team winning, the era of partners, and the era of holding together to keep warm. Bosses need to open their hearts, open their hearts, enter advanced management systems, and create a stage for the employees who follow you to realize their personal dreams. From pure salary distribution, it has risen to a close partnership of dividends, options, and shareholding, from working for one person to a system innovation of working for yourself. Dealers must break stereotypes and lower wages in recruitment. Just imagine whether high talents can be attracted without high wages, how to achieve high performance without high talents, and how to support high growth without high performance companies. An advanced management system is the driving force for enterprise development.

　　As a traditional industry, no matter how the trend changes, the constant is always "brand is life, industry is soil, and end point is the foundation". The "2018 brand service landing on the road" action is to tell the story of the company well and solve the doubts of customers. Through deep cultivation and meticulous market, we can achieve the same desire up and down and stand together through thick and thin. New opportunities in the new era, great turbulence and great changes, only by grasping the needs of users, moving to the forefront of the market, innovative thinking, and service landing can we embrace the future, lead the trend of the times, and create a new tomorrow belonging to Haoyu!